Hadley Hempel, Founder & CEO

Hadley Hempel, Founder and CEO of Hempel Consulting Group

About Hadley

Hadley Hempel is the Founder and CEO of Hempel Consulting Group. Hadley operates where research, strategy and execution meet, helping companies grow and transform through launches, acquisitions and periods of rapid change.

Hadley started her career with more than ten years in custom market research, using hard data to advise senior leaders at Fortune 500 companies on marketing and communications strategy. From there she moved into PR and marketing agencies, then marketing leadership at IBM and several technology startups.

Along the way, Hadley has been part of some of the most significant moments for major brands, including advising Macy’s on strategic communications as May Department Stores were rebranded following their acquisition by Federated Department Stores, leading customer research that shaped messaging for the Thomson Reuters merger, and guiding product positioning and messaging research for the launch of Microsoft’s Kinect for Xbox 360.

Hadley has also worked with B2B and B2C brands including Coca-Cola, Procter & Gamble, Nokia, Target, Dell, AMD and VMware. Her research experience includes polling for national political campaigns in the United States and the United Kingdom.

Hadley founded Hempel Consulting Group to bring growing companies senior strategy and a connected team at the moments that shape what comes next.

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A Few of Hadley’s Inflection Points

  • Launching a New Product or Service: IBM Power Systems

    Led marketing strategy and execution for a $2.5B portfolio, aligning product, engineering, sales and finance. The team delivered seven consecutive quarters of growth, and the global launch of a new generation of IBM Power Systems earned 600+ press pieces and 633K video views.

  • Navigating a Merger or Acquisition: Acumera (now Scale Computing)

    Joined edge-computing SaaS company Reliant Solutions to prepare it for sale, then led marketing for the combined company after Acumera acquired it. Unified the brand story and led integration messaging through a second acquisition.

  • Scaling for the Next Phase of Growth: VORAGO Technologies

    As VORAGO’s sole marketing executive, refreshed the brand, rebuilt the website and partnered with the CEO on investor materials that supported its eventual acquisition by Microchip. Results included 49% growth in qualified inbound leads and 45% growth in web traffic.

Hadley’s Expertise

Specialties

• Growth and go-to-market strategy

• Brand development, messaging and positioning

• Product launch and product marketing

• Merger and acquisition integration

• Executive, board and investor communications

• Market research and customer insights

• PR, content and digital strategy

Industry Expertise

Commercial space, aerospace and defense, telecommunications.

Technology Expertise

Semiconductors, servers and storage, enterprise software, edge computing and networking.

Consulting and Entrepreneurship

Hadley grew up around a strategic consulting firm and spent the first decade of her career advising Fortune 500 leaders as a market research consultant. Today, Hadley leads Hempel Consulting Group, working with founders and growing companies at their inflection points.

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